From the off-road enthusiast to the general passenger vehicle, Yokohama tyres are popular and esteemed for their durability.
Yokohama was established in 1917 in the town Yokohama, in Kanagawa Prefecture, Japan. Over the past century, they have gone from strength to strength, opening many new plants across the world.
The company is all about pioneering engineering. "Technology drives better tyres" is one of their philosophies. And they mean it ' their breakthrough technologies include simulations in aerodynamics, water evacuation, rolling resistance, and tread wear.
Being "green" is a corporate mandate at Yokohama. They use these world-class technologies to protect the environment; reducing, re-using, and recycling as many materials as possible.