Divisions & Brands
Tiger Wheel & Tyre
Since the first retail stores opened their doors in 1986 Tiger Wheel & Tyre has been an innovator and leader in its field. Founded with the vision of transforming wheel and tyre service, Tiger Wheel & Tyre took the business out of the traditional dirty tyre store environment and made it a front-of-house operation where customers could see and be involved with what was happening to their cars in a clean and slick hi-tech environment.
Tiger Wheel & Tyre's emphasis on service and putting the customer first, has underpinned its growth from a niche retailer in the 1980's to an operation with a footprint spanning all of South Africa, and reaching into Botswana, Namibia and Mozambique.
By living the philosophy of 'First Time Service Excellence' and keeping its finger on the pulse of its loyal consumer market and via intensive and ongoing training which sees staff trained in technical, financial, marketing and business administration, Tiger Wheel & Tyre has remained at the top of its game for more than two and half decades.
Currently (July 2017) the Tiger Wheel & Tyre network consists of 103 stores, a combination of wholly owned and franchised operations, covering major areas in Southern Africa and holds a significant share of the region's replacement passenger wheel and tyre market. Its philosophy of only growing new stores in the right premium location, combined with the right management team ensures steady sustainable growth.
Tiger Wheel & Tyre focuses exclusively on the retailing of premium brands of wheels, tyres and ancillary services (wheel alignment, balancing etc.). A recent initiative is the addition of retailing and fitment of premium batteries through the network. The division also offers an in-house tyre insurance product "X-sure" and an exclusive in-house credit facility "Xpress Credit".
Tiger Wheel & Tyre is the exclusive outlet for its private tyre brand "Velocity" produced for them by various major tyre manufacturers both in South Africa and abroad.
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Tiger Wheel & Tyre brands are:
Awards won by Tiger Wheel & Tyre over the years:
- Best Tyre Retailer in the Daily News Readers Choice Awards, for the 9th year running (2004 - 2013)
- Best Tyre Fitment Centre by the Pretoria New Readers, for the 9th year running (2004 - 2013)
- Best Place to Buy Tyres in the DFA Readers Choice Awards, for the 7th year running (2006 - 2013)
- Top Tyre Retailer in The Times & Sowetan Retails Awards, for the 5th year running (2008 - 2013)
- Best Tyre Fitment Centre by the readers of The Star. Tiger Wheel & Tyre has won this prestigious award 6 times
- Best Tyre Fitment Centre as voted by the readers of The Zululand Observer
- Number 1 Tyre Retailer in the Pretoria Rekord Readers Choice Awards
- Best tenant in Sandton City Excellence Awards in the Vehicle Service Category