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Divisions & Brands

Duracell

Duracell automotive batteries are designed and built using the world's most advanced equipment, in order to produce a product worthy of bearing the Duracell name.

Duracell batteries are sealed and 100% maintenance-free and the product range includes several different models that range from entry level to advanced. All products in the range offer reliable starting and maximum performance, under all conditions.

Only the finest raw materials pass the rigorous testing for purity, quality and performance that is necessary to be selected for inclusion in a Duracell battery.

Advanced technology and stringent quality control in manufacture all come together to deliver the reliability and longevity that you expect from Duracell.